I started in web development working with WordPress and basic HTML/CSS, but quickly realized the most valuable work was building the right things that moved business metrics. That insight led me to Shopify, where I spent years mastering Liquid theming, CRO, and eCommerce growth. From there I expanded into AI automation, Django backends, Kajabi platforms, and full-stack web apps — always with the same goal: generate revenue.
Today I work with a select number of clients at any time, ensuring every engagement gets my full focus. I’ve delivered 100+ projects across 30+ countries and maintain long-term relationships with most clients because I become embedded in their growth strategy.